ASUS Unveils Intel-Driven Copilot+ PCs at Always Incredible Media Day for IFA 2024

ASUS introduced AI-powered Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC with Intel Core Ultra processors (Series 2) for superior performance and portability

ASUS announced that it showcased its latest technological innovations at the Always Incredible Media Day for IFA 2024 in Berlin, Germany. The company highlighted its commitment to its Ubiquitous AI. Incredible Possibilities vision by unveiling a new portfolio of next-generation ASUS Copilot+ PCs. Equipped with the latest Intel® Core™ Ultra processors (Series 2), they deliver exceptional style and performance for the ultimate in AI experiences.

ASUS has harnessed the full potential of Intel® Core™ Ultra processors (Series 2) across its comprehensive lineup of laptops, each optimized for different wattage requirements and user preferences. These new ASUS AI PCs outpace the competition with superior performance, diverse form factors, and a wide price spectrum to suit various budgets and needs. With an integrated NPU delivering up to 48 TOPS, they also enable on-device AI capabilities. The new models will receive a free update to Copilot+ PC experiences when available.

The company’s collaboration with Intel has been key in bringing these cutting-edge devices to life. “The powerful Intel® Core™ Ultra processors at the heart of our latest Zenbook, Vivobook, ExpertBook laptops, and NUC Mini PC deliver unmatched performance and enable a wide range of AI experiences,” said Rangoon Chang, ASUS Corporate Vice President, Consumer Business Unit. “With these new devices, together we are empowering users to harness the full potential of AI to enjoy smarter, more intuitive computing.”

Copilot+ PCs for an Incredible Future

During the event, ASUS introduced several innovations that herald a new era for PCs. These new devices, equipped with up to Intel® Core™ Ultra 9 processor (Series 2) delivering up to 48 NPU TOPS, will bring exclusive on-device AI capabilities to Windows 11. The Copilot+ PC experiences will be accessible through a free update once it becomes available.

The Zenbook S 14 and Zenbook S 16 stood out as key highlights. These ultra-slim and ultralight OLED laptops flawlessly combine advanced technology with elegant design, delivering both exceptional style and efficiency. The new Zenbook S series features a premium chassis made from exclusive Ceraluminum™ -- a high-tech ceramic material available in a range of nature-inspired colors. ASUS also showcased the Vivobook S 14, crafted for those who demand extraordinary performance in a sleek and lightweight design, as well as the versatile Vivobook 14 Flip and Vivobook 16 Flip, featuring the latest Intel® Core™ Ultra 7 processor (Series 2) in convertible form factor laptops that elevate AI-driven productivity.

Zenbook S series: Precision crafted, performance-driven 

The new Zenbook S 14 (UX5406) redefines the boundaries of ultraportable laptops, blending exquisite design with exceptional performance. This premium device is the slimmest ASUS 14-inch ultraportable, boasting a thin 1.1 cm profile and a feather-light 1.2 kg weight. Featuring an outer lid crafted from an ASUS exclusive Ceraluminum material, the Zenbook S 14 combines the warm, tactile feel of ceramic with the strength of aluminum, creating a truly exceptional and remarkably durable design. The keyboard area of the chassis is further enhanced with a geometric grille design comprising 2,715 CNC-machined cooling vents, optimizing airflow and heat dissipation for peak performance.

ASUS also introduced the Zenbook S 16 (UX5606), a sleek and lightweight 16-inch ultraportable laptop equipped with the latest Intel® Core™ Ultra processor (Series 2) – perfect for the highly mobile user seeking an extended workspace.

Vivobook S 14: Maximum performance in a minimalist design

The ASUS Vivobook S 14 (S5406SA) is a sleek, 1.3 kg powerhouse designed for on-the-go productivity and entertainment, combining performance with a minimalist aesthetic in its 1.39 cm-thin, all-metal chassis. Equipped with ASUS IceCool thermal technology featuring two 97-blade IceBlade fans and two air vents, the laptop achieves a maximum TDP of 35 W, maintaining optimal performance even under demanding workloads.

Vivobook 14/16 Flip: AI meets versatility

The ASUS Vivobook 14 Flip (TP3407) is a cutting-edge convertible laptop designed to elevate productivity and entertainment for students and professionals. A 360° hinge enables seamless transitions between laptop, tent, stand, or tablet mode, allowing users to adapt and enhance all workflows with one device, with support for ASUS Pen 2.0 adding to its versatility. Its ultra-slim and lightweight design, at just 1.7 cm thin and weighing only 1.5 kg, makes it the ideal companion for those on the go.

ASUS also introduced the Vivobook 16 Flip (TP3607) with a larger 16-inch 3K OLED display, providing more screen real estate for immersive visuals and enhanced productivity without compromising performance.

ExpertBook P series: AI-driven work evolution

ASUS unveiled its innovative ExpertBook P Series, marking a significant advancement in AI-powered computing for entrepreneurs, prosumers, and small businesses. The flagship ExpertBook P5 (P5405) leads the lineup, featuring cutting-edge Intel® Core™ Ultra processors (Series 2) and integrating ASUS AI ExpertMeet tools for an unparalleled AI-enhanced work experience. These tools revolutionize online meetings with advanced features such as AI transcript, AI translation, AI subtitles, assisted meeting summaries, AI camera, AI noise canceling, and business watermarks.

Leveraging Intel’s latest processor, which boasts up to 47 NPU TOPS and up to 120 total platform TOPS of performance, the ExpertBook P5 is optimized for running AI applications. It also offers exceptional battery life, capable of providing up to 28 hours of video playback or 20 hours of office productivity. The P series includes the ExpertBook P3 (P3405/P3605) and ExpertBook P1 (P1403/P1503), delivering reliable performance and durability for small businesses and professionals.

ASUS NUC 14 Pro AI: A compact AI powerhouse

The ASUS NUC 14 Pro AI represents a groundbreaking advancement in AI NUC mini-PC technology. Leveraging up to the latest Intel® Core™ Ultra 9 processor (Series 2), it delivers exceptional performance through its multi-architecture CPU, GPU, and NPU setup, achieving up to 120 total platform TOPS. Its powerful NPU delivers up to 48 TOPS and dramatically enhances AI capabilities, providing three times the AI performance for cutting-edge applications compared to the previous generation of Intel processors.

The ASUS NUC 14 Pro AI delivers reliable 24/7 operation with advanced thermal management, meets EPEAT Climate+ energy efficiency standards, and prioritizes security with features like Secure Boot, fingerprint recognition, and built-in Trusted Platform Model (TPM). Built-in speakers and microphones support voice commands, while ASUS Control Center Remote Management and Microsoft’s Windows Autopilot streamline IT operations and device deployment. Furthermore, intelligent cooling ensures peak performance under heavy loads and a tool-less design simplifies upgrades. With exceptional efficiency and reliability, the ASUS NUC 14 Pro AI is the ideal AI solution for demanding professional environments.